An influencer invoice bills a brand for posts published on your own account. List each post by platform and format, say when it went live, and bill any paid usage or whitelisting as separate lines with their terms. Add the brand's PO number, your payment details and a due date written as a calendar date. The example below shows the layout.
Free to use. A template to adapt, not tax or legal advice. See every section.
Example influencer invoice
A hypothetical invoice for a sponsored TikTok, a Reel cross-post and a Story set. The creator, brand and amounts are fictional placeholders, not market rates.
The example, in numbers
Line items
$2,000
Usage and whitelisting
$700
Subtotal
$2,700
Balance due
$2,700
Terms
Net 30, due December 12, 2026
Hypothetical figures from the fictional invoice shown. They illustrate the arithmetic, not what to charge.
InvoiceINV-0433Issued November 12, 2026 · Net 30 · PO PO-7802
FromJamie Morgan@jamiemakesjamie@jamiemakes.co
Bill toNorthwind OutdoorAlex Rivera, Brand Marketingap@northwind.example
1
Deliverables
Description
Qty
Rate
Amount
Sponsored TikTok video on @jamiemakes, kept live for 90 days
1
$1,200
$1,200
Instagram Reel cross-post of the same video
1
$500
$500
Instagram Story set, 3 frames with link sticker
1
$300
$300
2
Rights
Usage rightsPaid usage for 30 days from first use
$300
WhitelistingAds through creator's account for 30 days
$400
3
Total
Subtotal$2,700
Balance due$2,700
4
Terms
Net 30: payment due by December 12, 2026. Overdue balances accrue a late fee of 1.5% per month. Billed under signed agreement INF-0433.
5
Payment
Pay by Bank transfer (ACH): ACH · Routing ending 0210 · Account ending 4471. Due December 12, 2026.
TikTok video posted November 10, Reel and Stories November 11. Live links are in the delivery email.
✦
Thank you
Thank you for the collaboration.
Made with UGC Invoices · ugcinvoices.com
Fictional creator, brand and amounts. Not a rate guide.
How an influencer invoice differs from a UGC invoice
With UGC the brand buys files. With influencer work the brand buys a post on your audience's feed, so the invoice is organised around placements: which platform, which format, when it went live and how long it stays up. A finance reviewer should be able to read the line items and know exactly what appeared where.
Brands that want to run your post as an ad, or run ads from your handle, are buying something extra. Bill paid usage and whitelisting as their own lines, each with a term, rather than raising the post fee. That keeps the post price clean for the next brand and gives the current one a clear extension price.
Send the invoice once the posts are live and include the live links, either in the notes or the delivery email. Most brands check the posts before approving payment, and a link saves them a search.
For creators and for brands
If you’re the creator
Invoice after the posts go live, and put the live dates in the line items or notes. It is the proof finance asks for first.
Keep the keep-live period (how long the post must stay up) in the line description so nobody disputes it later.
If a brand pays through an agency, bill the entity named in your contract, which may be the agency rather than the brand.
If you’re the brand or its finance team
Approve against the posts, not the brief. Check the live links before forwarding the invoice to finance.
If an agency is paying on your behalf, tell the creator which company to bill and send the PO from that company.
Ask for a W-9 (US creators) or W-8BEN (non-US creators) at contract stage, not at invoice stage.
What goes on an influencer invoice
Each section below matches a part of the example. The notes say what each side should check.
Parties and billing entity
Your name or business name and contact email, and the legal entity that is paying. In influencer deals that is often an agency or a parent company rather than the brand on the product, so take the billing name from the contract.
Creators: If you're unsure who to bill, ask before sending. Re-issuing an invoice to a different entity restarts the clock.
Brands: Make sure the billing entity in the contract is the one that will actually pay.
Invoice number, PO number and contract reference
A unique invoice number, the PO number if the brand or agency issued one, and the reference of the signed agreement. These three let accounts payable match your invoice to an approved spend without emailing anyone.
Brands: Issue the PO before the post goes live, so the creator can quote it.
One line per placement
Write each post as its own line: platform, format, handle and keep-live period, for example "Sponsored TikTok video on @handle, kept live for 90 days". A Story set, a Reel cross-post or a link in bio are separate lines because they are separate placements.
Creators: If the brand added a placement after the contract, bill it as its own line and mention the email where it was agreed.
Usage and whitelisting
If the brand may run your post as an ad (paid usage) or run ads from your handle (whitelisting, also called Spark Ads or partnership ads), each is billed as a separate line with a term. The invoice should repeat the term from the contract so both sides have the end date in writing.
Brands: If you only boost the post from your own account, check whether the contract calls that paid usage. Pay for what you're actually running.
Totals and tax
Subtotal, any tax you're required to charge, any deposit received and the balance due. Tax rules depend on where both parties are based, so check with an accountant before adding or leaving out sales tax or VAT.
Due date, late fee and payment details
The payment terms (the example uses Net 30), the due date as a calendar date, any late fee the contract allows and the exact payment method with details. If the brand pays through a platform or agency portal, say so and include any reference it needs.
Creators: Longer terms are common with agencies. If you agreed to Net 30, write the date 30 days from the invoice date so the deadline is unambiguous.
Sample line items and notes
Copy these into your own invoice and fill in the brackets from your contract.
Line item: sponsored post
Sponsored [TikTok] video on @[handle], posted [November 10], kept live for [90] days per agreement [INF-0433]
Line item: Story set
Instagram Story set, [3] frames with link sticker to [brand URL], posted [November 11]
Line item: whitelisting
Whitelisting: ads run through @[handle] on [TikTok] for [30] days from first ad spend
Note: live links
Live links: [TikTok URL], [Instagram URL]. Posts went live on [November 10] and [November 11] and will stay up until at least [February 8].
Make your influencer invoice
Add each post, usage and whitelisting, and get a clean invoice with the due date and payment details already laid out.
Your details, the paying entity's legal name, a unique invoice number, issue date, payment terms and due date, the PO number if there is one, one line per sponsored post with platform and live date, separate lines for paid usage or whitelisting, tax if applicable, the balance due and your payment details.
When should an influencer send the invoice?
Usually once the posts are live, unless your contract includes a deposit, in which case invoice the deposit on signing and the balance after posting. Include the live links so the brand can approve quickly.
Who do I bill if an agency booked the deal?
Whoever your contract names as the client. Often that is the agency, which then bills the brand. Bill the wrong entity and the invoice usually has to be re-issued.
Should whitelisting be on the same line as the post?
Separate lines are clearer. The post and the right to run ads from your handle are different things with different terms, and keeping them apart makes it easy to quote an extension later.
Do influencers need to give brands a W-9?
US influencers paid by US brands are commonly asked for a Form W-9, and the brand may issue a Form 1099-NEC if payments pass the IRS reporting threshold for the year. Non-US influencers are usually asked for a W-8BEN. An accountant can confirm what applies to you.
Is gifted product income I need to invoice?
You don't invoice for product you were sent, but gifted product can still have tax consequences depending on where you live. Ask an accountant how to treat it.