Bill usage rights and whitelisting as their own line items, separate from the content, and write the term on each one: which platforms, how many days, starting when. If the brand wants to keep running ads after the term ends, that is an extension, billed on a new invoice that references the original agreement. The example below is an extension invoice.
Free to use. A template to adapt, not tax or legal advice. See every section.
Example usage extension invoice
A hypothetical invoice extending paid usage and whitelisting on content delivered earlier, with category exclusivity added. Fictional names, placeholder amounts.
The example, in numbers
Line items
$1,050
Usage and whitelisting
$1,700
Subtotal
$2,750
Balance due
$2,750
Terms
Net 15, due November 27, 2026
Hypothetical figures from the fictional invoice shown. They illustrate the arithmetic, not what to charge.
InvoiceINV-0447Issued November 12, 2026 · Net 15 · PO PO-8020
FromJamie Morgan@jamiemakesjamie@jamiemakes.co
Bill toNorthwind OutdoorAlex Rivera, Brand Marketingap@northwind.example
1
Deliverables
Description
Qty
Rate
Amount
Paid usage extension for videos 1 and 3 from INV-0428
2
$225
$450
Category exclusivity: portable camp stoves, 90 days
1
$600
$600
2
Rights
Usage rightsPaid usage for 180 days from first use
$900
WhitelistingAds through creator's account for 60 days
$800
3
Total
Subtotal$2,750
Balance due$2,750
4
Terms
Net 15: payment due by November 27, 2026. Overdue balances accrue a late fee of 1.5% per month. Billed under signed agreement UGC-0428.
5
Payment
Pay by Bank transfer (ACH): ACH · Routing ending 0210 · Account ending 4471. Due November 27, 2026.
Extends the rights granted under agreement UGC-0428. No new content is being delivered.
✦
Thank you
Thank you for the collaboration.
Made with UGC Invoices · ugcinvoices.com
Fictional creator, brand and amounts. Not a rate guide.
Why rights get their own lines
When a brand pays for content, it is paying for two things: the work of making it and the right to use it. Organic posting on the brand's own channels is often included in the base fee. Running the content as paid ads (paid usage), running ads from your handle (whitelisting) and keeping you away from competitors (exclusivity) are separate rights, and each has its own term.
Putting each right on its own line, with the term spelled out, does three things. It shows the brand what the rights cost relative to the content. It creates a dated record of when each right ends. And it makes an extension a simple new line rather than a renegotiation.
The invoice can't grant rights the contract doesn't. It should restate them in the same words, so finance and the media team see the same term the contract does.
For creators and for brands
If you’re the creator
Write every term with a start point and a length: "90 days from first ad spend", not "3 months usage".
Keep a calendar of when each brand's rights end. That's when to ask whether they want to extend.
If ads keep running after a term ends, invoice the extension and point to the dates on the original invoice.
If you’re the brand or its finance team
Tell your media team the end date of every licence you buy. Ads that outlive their term are an unplanned cost.
Ask for extension prices in the original agreement so renewals can be approved without a negotiation.
Whitelisting needs the creator to grant access on the platform. Make sure that's arranged before the term starts.
How to write each rights line
The rights a creator usually bills for, what the line should say, and what each side should check.
Paid usage
The right to run the content as paid ads from the brand's accounts. The line should name the platforms (or say all paid social), the length and the start point, usually first ad spend or delivery. In the example, paid usage runs 180 days from first use.
Creators: "From first ad spend" protects the brand from paying for time it didn't use, and gives you a clear trigger. Agree which one in the contract.
Brands: If you'll test before scaling, ask whether the term starts at first spend so the test period isn't wasted.
Whitelisting
Access to run ads through the creator's own handle, such as TikTok Spark Ads or Meta partnership ads. Bill it as its own line with a term (the example uses 60 days), because the brand is using your identity, not only your footage.
Creators: Note on the invoice that access will be revoked at the end of the term unless extended.
Exclusivity
A promise not to work with competitors in a defined category for a period. It isn't a usage right, but it's priced the same way: a category, a length and a fee, on its own line.
Brands: Define the category narrowly in the contract. A broad category costs more and is harder for the creator to keep.
Extensions
When a term is ending and the brand wants more time, issue a new invoice that names the original agreement and invoice, the content being extended and the new term. No new content is delivered, so the invoice is all rights lines.
Creators: Reference which videos are being extended. Brands often extend only the ones that performed.
Contract reference
Every rights line should trace back to the agreement that grants it. Quote the agreement reference on the invoice, as in the example, so finance can confirm the rights were agreed.
Due date and payment
Extension invoices follow the same rules as any other: invoice number, PO if the brand uses one, due date as a calendar date and full payment details. Brands sometimes need a fresh PO for an extension, so ask.
Sample rights lines
Wording for the most common rights. Replace the brackets with the terms from your agreement.
Paid usage
Paid usage: [all paid social] ads from [Northwind]-owned accounts, [90] days from first ad spend, per agreement [UGC-0428]
Whitelisting
Whitelisting: ads run through @[handle] on [TikTok and Instagram] for [60] days from access being granted. Access revoked at end of term unless extended.
Exclusivity
Category exclusivity: no paid work for other [portable camp stove] brands for [90] days from [date]
Extension
Paid usage extension: videos [1 and 3] from invoice [INV-0428], [180] additional days from [date], per agreement [UGC-0428]
Note to the brand
The paid usage term on videos [1 and 3] ends on [date]. If you'd like to keep running them, reply and I'll send an extension invoice.
Bill your usage rights
Add paid usage and whitelisting with their terms, and the builder writes them as separate lines on a clean invoice.
As a separate line from the content, naming the platforms, the length of the term and when it starts, and quoting the agreement that grants it. Whitelisting and exclusivity get their own lines too.
What is the difference between usage rights and whitelisting?
Paid usage lets the brand run your content as ads from its own accounts. Whitelisting lets it run ads through your handle, so the ad appears to come from you. They're different rights and are usually billed separately.
What happens when usage rights expire?
The brand should stop running the content in the ways the expired right allowed, unless it extends. If ads keep running, invoice an extension and point to the end date on the original invoice and agreement.
How much should I charge for usage rights?
There's no single market rate, and it depends on the platforms, the length and the brand. Many creators price paid usage by duration. Whatever you decide, put it in the contract first and then bill it as its own line.
Can a brand use my content after the term ends?
Only as far as the contract allows. Some contracts include organic use indefinitely and limit paid usage to a term. Read the licence clause, and if the agreement is silent, get advice before assuming either way.