A UGC rate card works best as a list of the line items that will end up on your invoice: a base video, then each add-on priced on its own (raw footage, hooks, cutdowns), then rights priced by duration (paid usage, whitelisting), then exclusivity and rush. This page shows that structure, not market rates. Set every price from your own costs, experience and demand.
Free to use. A template to adapt, not tax or legal advice. See every section.
Example: a rate card turned into an invoice
A hypothetical invoice where every line comes from a rate card. The amounts are placeholders that show the structure. They are not market rates or recommendations.
The example, in numbers
Line items
$2,825
Usage and whitelisting
$850
Subtotal
$3,675
Balance due
$3,675
Terms
Net 15, due November 27, 2026
Hypothetical figures from the fictional invoice shown. They illustrate the arithmetic, not what to charge.
InvoiceINV-0452Issued November 12, 2026 · Net 15 · PO PO-8104
FromJamie Morgan@jamiemakesjamie@jamiemakes.co
Bill toNorthwind OutdoorAlex Rivera, Brand Marketingap@northwind.example
1
Deliverables
Description
Qty
Rate
Amount
Base video: vertical UGC, up to 30 seconds, 1 revision round
3
$500
$1,500
Raw footage from the shoot
1
$300
$300
Extra hook variations
3
$50
$150
15-second cutdown of each video
3
$75
$225
Category exclusivity: camp cookware, 60 days
1
$400
$400
Rush delivery, under 5 business days
1
$250
$250
2
Rights
Usage rightsPaid usage for 90 days from first use
$450
WhitelistingAds through creator's account for 30 days
$400
3
Total
Subtotal$3,675
Balance due$3,675
4
Terms
Net 15: payment due by November 27, 2026. Overdue balances accrue a late fee of 1.5% per month. Billed under signed agreement UGC-0452.
5
Payment
Pay by Bank transfer (ACH): ACH · Routing ending 0210 · Account ending 4471. Due November 27, 2026.
Every amount here comes from the agreed quote for UGC-0452.
✦
Thank you
Thank you for the collaboration.
Made with UGC Invoices · ugcinvoices.com
Fictional creator, brand and amounts. Not a rate guide.
Why structure beats a single number
UGC prices vary with experience, niche, production quality and what the brand wants to do with the content, so a single headline number doesn't tell a brand much. What helps both sides is a consistent structure: production priced separately from rights, and every extra priced on its own.
When the rate card uses the same items as the invoice, quoting becomes picking lines. The brand chooses the base videos, adds the extras it needs, picks a usage duration, and those choices go into the contract and then onto the invoice unchanged. Nobody has to translate a package price into what was actually bought.
It also makes the next sale easier. When a brand wants more usage time or another set of hooks, the price is already on the card and the invoice line is already written.
For creators and for brands
If you’re the creator
Define the base video precisely (length, format, revision rounds) so anything beyond it is clearly an add-on.
Price rights by duration, so a brand that only needs a short test isn't paying for a year, and one that wants a year pays for it.
Review your prices on a schedule, and when you add a proven performer to your portfolio.
If you’re the brand or its finance team
Ask for an itemised quote that uses the same lines as the invoice will. It shows where you can trim to fit a budget.
Compare creators line by line. A low base rate with expensive usage can cost more than a higher all-in quote.
Decide on paid usage and whitelisting before you book. Adding them after an ad performs is a new negotiation.
Every line on a UGC rate card
Each line below becomes a line on the invoice. The example above uses all of them.
Base video
One finished video to brief: concept, filming, editing, captions and a set number of revision rounds. Define it by length and format, for example up to 30 seconds, 9:16, one revision round. It's priced per video, so the invoice line is quantity times rate.
Raw footage
The unedited clips from the shoot, which let the brand cut its own versions. Price it as its own line, either per video or per shoot, since it gives the brand more than the finished edit.
Hook variations
Alternative openings for the same video so the brand can test which works. Priced per hook, as a separate line from the base video.
Brands: Hooks shot in the same session are usually the cheapest way to get more variants to test.
Cutdowns and alternate formats
Shorter edits (a 15-second version of a 30-second video) or different aspect ratios. Price them per cutdown or per format so the base video stays one deliverable.
Paid usage, by duration
The right to run the content as ads from the brand's accounts, priced by length of term, for example 30, 90 or 180 days. On the invoice it sits in the rights section with the term written out. Organic use on the brand's own channels is often included in the base video, so say so on the card.
Creators: Put extension prices on the card too, so a renewal is one line on a new invoice.
Whitelisting
Access to run ads through your handle, priced by length of term. It's a separate line from paid usage because the brand is using your identity, not only your footage.
Exclusivity
A fee for not working with competitors in a defined category for a set period. Price it by length and by how narrow the category is, as its own line.
Rush delivery and extra revisions
A surcharge for delivery faster than your standard turnaround, and a rate for revisions beyond those included. Both are separate lines so they're visible on the invoice rather than buried in the base price.
A rate card layout you can copy
Every bracket is a price or term you set yourself. There are no market rates here on purpose.
Base video
Base video: up to [30] seconds, 9:16, captions, [1] revision round. [$A] per video. Organic use on brand-owned channels for [12 months] included.
Production add-ons
Raw footage: [$B] per shoot. Extra hook: [$C] each. 15-second cutdown: [$D] each. Extra revision round: [$E].
Rights
Paid usage: [30] days [$F], [90] days [$G], [180] days [$H]. Whitelisting: [30] days [$I], [60] days [$J]. Extensions at the same rates.
Exclusivity and rush
Category exclusivity: [$K] per [30] days. Rush delivery under [5] business days: [$L].
Matching invoice lines
Base video: vertical UGC, up to [30] seconds, [1] revision round × [3]
Raw footage from the shoot × [1]
Extra hook variations × [3]
Paid usage for [90] days from first use
Whitelisting for [30] days
Turn your rate card into an invoice
Add the lines the brand chose, with usage and whitelisting terms, and download a finished invoice.
A list of a UGC creator's prices, usually a base rate per video plus separately priced extras such as raw footage, hooks, cutdowns, paid usage, whitelisting, exclusivity and rush delivery.
How much should I charge for UGC?
There's no single market rate. Prices depend on your experience, niche, production quality and the rights the brand wants. Set each line from your own costs and demand, and adjust based on how brands respond to your quotes.
Should usage rights be included in my base rate?
Many creators include organic use on the brand's own channels and price paid usage separately by duration. Whatever you choose, write it on the card and the invoice so the brand knows what's included.
Why match the rate card to my invoice?
So the brand's choices go straight from quote to contract to invoice without being re-described. It cuts mistakes, speeds up approval, and makes extensions one new line.
Should I share my rate card publicly?
Some creators publish a starting price to filter enquiries and send the full card on request. Others share it only after reading the brief so the quote matches the scope. Both work.